Jennifer Benjamin Brings Years of Franchise Experience to Develop Premium Sandwich Brand’s Presence
This summer, Jennifer Benjamin joined the Lennys team as Vice President of Franchise & Market Development after years of industry experience with other brands in the food segment. She is leading all franchisee recruitment and real estate selection efforts, ramping up the momentum of the brand's system-wide reimaging.
Since its recent rebranding, Lennys Grill & Subs, the premium sandwich franchise serving up World Class Philly Cheesesteaks, has increased focus on the value and quality of the delicious food it serves while also streamlining its proven, efficient business operations model.
“After researching the hands-on leadership approach of the Lennys executive team, it was clear that they had strong goals and a vision in place to grow, which attracted me to the brand,” Benjamin said. “My previous experience with growing re-branded restaurant concepts will allow me to help build momentum for the Lennys system.”
The brand has already recognized success in the performance of its re-branded Lennys Grill & Sub concept both in re-imaged locations and new restaurants. For example, one of its restaurants in Alabama has seen a 4.5 percent increase in menu sales since it was re-imaged and one of the newest locations in Florida consistently performs as one of the top producing restaurants in the system.
Most recently, Benjamin served as Director of Franchise Development for Captain D’s, where the markets she oversaw experienced a 300 percent increase in lead generation. Benjamin also successfully brought on new franchisees in multiple states, where the brand had not seen growth in more than five years. She previously served as Director of Franchise Development for Huddle House and helped drive new store growth by more than 350 percent. Benjamin will now leverage her industry experience to help take Lennys Grill & Subs to next level growth.
As the brand continues to strengthen its executive team with key hires like Benjamin, it will fuel momentum already building across the Southeast U.S. The brand is focusing development efforts on existing successful markets like Tampa, Florida, Louisville, Kentucky, Knoxville, Tennessee, and San Antonio, Texas.
"With the help of Jennifer’s development experience and strategy, we are planning to add six new restaurants this year and 15 to 18 locations next year," said Lennys Grill & Subs CEO Kevin Martin. "The goal is that those numbers will continue to double in upcoming years with restaurants added primarily across the Southeast."