Premium sandwich franchise strengthening its foothold in the Southeast with new franchisees who were loyal customers before they bought
Lennys Grill & Subs is rocketing into 2018 with major new growth momentum across the Southeast U.S. after recently adding four new franchisees to its system in key development areas in Georgia, Florida, Mississippi and Arkansas.
Since the brand’s first restaurant opened in 1998 in Memphis, Tenn., the mission at Lennys has remained simple: to make and serve great food. Known for its signature “World Class Philly Cheesesteaks” as well as unique grilled sandwiches, deli sandwiches and salads, Lennys Grill & Subs offers breads baked fresh daily, premium meats sliced to order and freshly prepared toppings.
And it’s precisely that delicious menu that drew many of the brand’s newest franchise owners to take the leap from consumer to franchisee.
“Lennys became a regular spot for me to eat in Memphis,” said Matt Butler, who will open an Atlanta-area location in early 2018. “I had never really been a big fan of sub sandwiches from some of the big box names out there. But, when I discovered Lennys, I found it was a much better quality sandwich and something I enjoyed a lot.”
The same was true for Susan and Gustavo Santos and Austin Davis who will open restaurants in Southern Mississippi and Central Arkansas, respectively, in 2018.
“At my previous job, Lennys Grill & Subs was always an option I considered for lunch,” said Susan Santos. “I really like the product and the brand’s healthier options. When Gustavo and I decided that it was time for us to get back into the restaurant industry, we were looking for franchise options and I really thought that Lennys Grill & Subs would do well in Southern Mississippi.”
Each of the new restaurants will reflect the new Lennys Grill & Subs design. Two years ago, Lennys Grill & Subs took strategic steps to give its locations a makeover in both menu and restaurant design. The resulting branding and marketing changes have already helped to set Lennys apart from its competition through differentiation points unique in the segment. By highlighting best-in-class offerings like the Philly Cheesesteak and enhancing its customized dining experience through a take, make and serve approach, Lennys has built a new sense of excitement and engagement, resulting in increased overall guest-count during evenings and weekends.
Additional openings are scheduled to take place throughout the first and second quarter of 2018. As Lennys continues to forge its new path for growth, the brand is eyeing markets like San Antonio, Knoxville, Louisville, Florida and the Carolinas for expansion.
“The franchisees that we have recently added to our system bring an eclectic group of skills sets that will set the brand up for continued success in the New Year,” said Lennys Vice President of Franchise & Market Development Jennifer Benjamin. “We look forward to supporting their new openings and continuing to build our presence throughout the Southeast with their help.”