By providing entrepreneurs with an immersive experience to research ownership opportunities, Lennys Grill & Subs plans to increase website conversions in 2018.
Lennys Grill & Subs, the beloved sandwich franchise known for its authentic Philly Cheesesteaks and exceptional customer service, has launched a new franchise development website to help grow the brand in both new and existing markets throughout the Southeast and South Central United States.
The website, www.lennysfranchise.com, provides an immersive and thorough experience for potential candidates who are researching whether owning a Lennys Grill & Subs franchise is a wise investment. The site features a detailed account on all aspects of the business, from investment costs to the potential financial rewards, to what makes Lennys Grill & Subs stand out in the crowded sandwich industry.
“We’re excited to be able to provide such a thorough understanding of our brand and the size of the opportunity to new candidates,” said Jennifer Benjamin, Vice President of Franchise and Market Development. “Our new website is there to provide answers to entrepreneurs who are interested in opening a sandwich franchise, and by allowing new entrepreneurs to research our opportunity at-length, it encourages them to connect with us. It’s a very transparent look into what makes Lennys a wise investment, and we’re excited to connect with new entrepreneurs who are interested in joining our growing brand.”
Since opening in Memphis in 1998, Lennys Grill & Subs has lived up its mission: to make and serve great food. The brand has won over the Southeastern and South Central United States with high-quality sandwiches made with fresh ingredients, quick service, and warm hospitality. In fact, over the last 2 decades, Lennys Grill & Subs has sold over 130 million sub sandwiches and continue adding new guests who crave their mouth-watering subs on a daily basis.
The new website will allow a new generation of buyers to investigate how owning a Lennys Grill can be a life-changing opportunity. The site prominently features Lennys Grill & Subs franchisees, as well as several documentary-style interviews with franchise owners and members of the brand’s executive team. In the next five years, Lennys Grill & Subs plans to double the size of its locations to 200 in the Southeast and South Central United States.
“There’s no question that now is a great time to invest in a Lennys Grill & Subs franchise,” said Kevin Martin, President and Chief Executive Officer of Lennys Grill & Subs. “The number one goal of this management team is to help our franchisees thrive and prosper. Our entire efforts to improve the customer experience by taking service back have reinvigorated our brand. We want to be the leader in this segment, and with our customer service and exceptional food, the future of Lennys is extremely bright.”
To learn more about opening a new Lennys Grill & Subs in your community, visit www.lennysfranchise.com.